Hi, I'm Tiffany.
I'm a product developer turned brand strategist with 12 years of experience crafting brand stories that carry through all parts of business.
For over a decade, I've shaped brands, launched products, and solved a variety of business challenges across CPG, health & wellness, retail (grocery & e-commerce), financial services, news media, and tech.
Outside of work, I like reading social psychology papers, practicing tai chi, maintaining an on-again/off-again relationship with coffee, and petting dogs.
I've helped brands like...
Citi, The Coca-Cola Company, Google, Hasbro, Kroger, Mars Petcare, Mars Wrigley, Molson Coors, PepsiCo, Seeds of Change, TJX, Toyota, and The Wall Street Journal.
And worked at agencies including...
adam&eveDDB, Droga5, Publicis, TBWA\Chiat\Day, and The&Partnership. In a previous life, I led the in-house product development team at Uncommon Goods.
Nice things people have said about me:
During our time in the often high-pressure and political environment of the advertising world, Tiffany was a breath of fresh air. While most people would shy away from "dry" or tedious projects, Tiffany approached them with a relentless curiosity. She has a unique ability to stay engaged with the world around her, always asking the insightful questions that others overlook. She never settles for a surface-level understanding; she always wants to go deeper.
— Rebecca, Global Enterprise Client Lead, WPP
I hired Tiff back when we were still a small, scrappy strategy team. I was lucky to find her, with her unique background giving her strong business acumen, wider perspective, and fresh insight into the challenges facing our clients. Tiff is especially talented at translating our client's business problems into challenges for our creative teams to sink their teeth into and leading stakeholders to think bigger about what's possible. And on a personal level, I always appreciate her authenticity and candor, which makes our strategic debates a joy.
— Stuart, Head of Strategy, TBWA\Chiat\Day NY
Across multiple engagements, Tiffany was a true strategic partner bringing rigor, originality, and challenger thinking to some of our most complex brand assignments. Her ability to break down complex concepts, create structured frameworks, mentor teams, and communicate with clarity and empathy positions her exceptionally well. She leads with intention, adapts her approach based on her audience, and remains deeply committed to helping others grow.
— Traci, Senior Manager, Mars